EXPERIENTIAL & EVENTS
National Geographic Channel's 'Life Below Zero' Escape The Cold Experience @ SXSW
An interactive, escape-room style experience that incorporated 'Life Below Zero' show content and social media channels. 6 players at a time were locked into Arctic Tents and tasked with finding clues and solving puzzles to ultimately find the key to their freedom, thus, escaping the cold. The event footprint also offered a rustic lounge where consumers could hang while sipping on signature cocktails and watching show content running on giant screens throughout the event grounds.
WINNER: GOLD - Reggie Awards - Entertainment Category; SILVER - PROMAXBDA - Best Experiential or Stunt (Consumer Facing)
CLIENT: National Geographic Channel
AGENCY: AWESTRUCK Marketing Group
WHAT I DID: Creative Concept, Game-Play Development/Execution, Event Design and Footprint Layout, Signage Design, Game Room Design
National Geographic Channel's Brain Games Illusions Gallery Tour
An immersive, 4-sided photo gallery featuring 4 separate illusions that allowed consumers to levitate, become headless, shrink in size and stand on the ceiling. The tour ran for 2 consecutive seasons of the show while touring to both the West and East coasts. Show content was integrated into the structure via flatscreen TVs and consumers were able to share their photos directly to their social media channels, via touchscreen interfaces, from the event footprint.
CLIENT: National Geographic Channel
AGENCY: AWESTRUCK Marketing Group
WHAT I DID: Creative Concept, Illusion Design, Structure Design and Footprint Layout, Signage, Digital Overlay and Branded Apparel Design
Cat Café by Purina ONE
North America's very first Cat Café! Consumers were encouraged to step inside the 5-day pop-up in NYC's SOHO neighborhood where they could interact with 26 adoptable cats while sipping on free coffee and custom-made 'Cat'-achinos. The 5-day event, courtesy of Purina ONE, had an entire line of programming to help educate consumers on the basics of feline health and maintenance. All 26 cats were adopted by the event of the event! Special celebrity guest Carrie Ann Inaba.
CLIENT: Golin Harris for Purina ONE
AGENCY: AWESTRUCK Marketing Group
WHAT I DID: Event and Interior Design, Location Scouting
VH1's Pop-Up Video Augmented Reality Experience @ Lollapalooza
A large format, multi-user virtual reality activation for VH1's Pop-Up Video at Lollapalooza in Chicago, IL. Consumers were encouraged to grab a branded fan which also acted as a virtual reality 'marker'. Consumers could then interact with the giant video screen in front of them with various pop-up bubbles, digital props and animations. After they were done interacting with the screen, attendees could visit Brand Ambassadors who had iPads featuring screen shots of the action for sharing to social media channels.
CLIENT: VH1
AGENCY: AWESTRUCK Marketing Group
WHAT I DID: Creative Concept, UX 'Script' Development, Digital Element Design Consultation, Quality Control
Olmeca Altos Influencer Launch Party NYC
An influencer lauch party for Olmeca Altos. The use of pallets, chalkboards and stencilling helped to give this event a natural and rustic feel that beautifully complimented the new tequila brand for its launch party in NYC. Attendees could sample various specialty cocktails made with the 2 varieties of product and even use a custom made Tahona spin wheel replica to select secret ingredients to be incorporated into their delicious adult beverages. Special celebrity guests Jilly Hendrix and Lo Bosworth.
CLIENT: Ketchum PR for Olmeca Altos Tequila
AGENCY: AWESTRUCK Marketing Group
WHAT I DID: Creative Concept, Event Design, Painting/Construction, Branded Event Supplies and Collateral